Our Story

A family business, reimagined for the coast.

Family-founded in Northwest Florida. Vetted local teams, paid better and treated right — so the same faces keep showing up.

Our Why's

Why I started Coastal Comfort

Although housekeeping may not seem the most desirable profession to some, I see it as a way to help and serve others when they have too much on their plate to focus on cleaning their space. Seeing client reactions to the sight of a spotless kitchen, the scent of a mopped floor, and the touch of a freshly dried, made bed makes all the work worthwhile.

Coastal Comfort is my twist on the family business. I started the company to integrate technology and tools, making this a seamless experience for both clients and providers, not just a simple transaction.

Mom/family connection:

I grew up in the industry. Growing up, I joined my mom for weekend cleanings. I saw her work ethic and worked hard in school to emulate her. She's been in the industry for over 20 years, giving me the opportunity to focus on academics from Edwin's Elementary School in Fort Walton Beach through the University of Notre Dame in South Bend, Indiana.

How I treat my team:

My providers are family to me. I support them during challenging moments and never feel the need to hover to ensure quality service because I trust them, and that trust shows in how clients respond. I show my appreciation by celebrating their birthdays, providing bonuses for reviews, giving them 100% of client tips directly, and recognizing that I wouldn't be anywhere without them.

Jorge Garcia Lozano, founder of Coastal Comfort
Jorge Garcia Lozano
Founder & CEO · Notre Dame Alum
Jorge and his mother at his University of Notre Dame graduation
Jorge & his mother, whose work ethic started it all.

What makes the team different:

  • ✓ We show up every time, on time. Our 100% show rate isn't a marketing line — it's our track record.
  • ✓ Every provider is vetted and insured. We treat clients' homes like our own.
  • ✓ You're not getting a rotating cast of strangers. You're getting a consistent, local team.
Ready When You Are

Spend Saturday at the beach. We'll handle the rest.

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